Develop the professional foundation to pursue exciting career opportunities in business management with a bachelor’s in Business Administration degree in General Management from Bryant & Stratton College. The General Management bachelor’s degree program provides students with the vital skills used in staff and managerial positions throughout the business field, with government agencies, and even with nonprofit organizations. The General Management bachelor’s degree program focuses on problem-solving, strategy and planning, communication and marketing, interpersonal relations, and technology. Special emphasis is placed on preparing students for the challenges of management positions through active learning techniques, practical application of research methods, team projects, and presentations.
Bryant & Stratton College’s General Management bachelor’s degree program provides students with the opportunity to select from four specializations during their course of study. Specializations include eCommerce, Human Resources, Marketing, and Project Management. Each specialization includes electives in the course of study in which you wish to specialize.
- eCommerce Specialization– eCommerce courses focus on strategy and management, business models, social impact of the media, web design tools, design principles, social networking, Web 2.0 tools, technology infrastructure, and more. Students who choose the eCommerce specialization prepare for entry-level positions in the rapidly growing eCommerce and Internet marketing industries.
- Human Resources Specialization – Courses for this specialization include Human Resource Management, Training and Development, Compensation and Benefits, Labor Relations and Collective Bargaining, and Employment Law. Through the courses, students will examine and discuss human resources management, recruitment and training, employee rights, career management and development, compensation structure and design, benefits programs, unions and collective bargaining, contract administration, labor relations, and hiring and termination.
- Marketing Specialization – Through the Marketing specialization, students prepare for entry-level marketing positions. Courses will focus on buying and selecting media, advertising agencies, sales, product and promotion strategies, negotiating, developing marketing and sales plans, managing marketing and sales teams, proposal writing, direct marketing, distribution channels, international marketing, and the value of customer relationships.
- Project Management Specialization – Project Management courses include Introduction to Project Management, Project Procurement Management, Project Risk Management, Project Scheduling and Cost Management, and Project Management. These courses focus on project planning, contract administration, risk management, project estimating, and cost control and project management software.
Courses in the General Management degree program are offered at the Albany, Syracuse, Liverpool, Henrietta and Greece campuses. To learn more about the program at these campuses, please contact an admissions representative.
Outcomes
The General Management bachelor’s degree program will provide students with the ability to:
- Apply contemporary knowledge and skills in the evolving business marketplace.
- Analyze management processes as well as the role businesses play in a high tech global economy.
- Evaluate ethical and multicultural issues within a diverse workplace environment.
- Examine a variety of business accomplishments in international and domestic markets.